Design Process:
Research and Inspiration: The design process began with extensive research into the concept of a wine subscription service inspired by the Greek odyssey. Inspiration was drawn from the idea of traveling and exploring the world of wine, with a focus on evoking a sense of adventure and discovery.
Conceptualization: The design team conceptualized a logo that would capture the essence of the Wine Odyssey experience.
Typography and Color Palette: Typography and color choices were carefully selected to complement the logo and evoke the spirit of exploration.
Achievements:
Inspiring Purchases: The logo resonated with potential customers, encouraging them to embark on a wine journey with the wine subscription service.
Conversion of New Customers: The compelling visual identity of Wine Odyssey successfully converted new customers to the subscription service. The promise of embarking on an unforgettable odyssey through exclusive wines and expert curation appealed to wine enthusiasts looking for unique and immersive experiences.
Subscriber Satisfaction: Subscribers to Wine Odyssey received a membership package that included a notebook for gathering tasting notes and thoughts on the wines received. This thoughtful addition enhanced the overall experience, contributing to subscriber satisfaction and loyalty.
Brand Recognition and Differentiation: Wine Odyssey by Corney & Barrow stands out in the competitive wine subscription market with its distinctive visual identity. The logo symbolizes the path to adventure and education in the world of wine, distinguishing the service from competitors and reinforcing its position as a leader in the industry.
